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ACE DESIGN

Marketing/Branding

Ace Design is a startup online leather accessories brand that concentrates on simple design but with premium quality.

 

I had the opportunity to be a part of the startup team, using both primary and secondary research to analyze the brand, it's target and market segment as well as find its unqiue selling point.

 

A final brand idea and business proposal was present in a report form. With it includes, executive summary, compnay description, situation analysis, business rationale, brand idea, company details and unique selling point, SWOT, mission/vision/slogan, target market, competitor, corporate identity, the 4P's and more. 

 

 

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